Category Archive: Email Marketing

Buzzwords Don’t Sell Cars

Buzzwords like predictive audiences, cookie-free, and programatic don't sell cars

Buzzwords don’t sell cars. Marketing leaders, don’t let yourself get caught up in the latest targeting catchphrase to make a campaign solution sound better. The online marketing community is filled with fancy 1st party terms like predictive audiences and cookie-free.

Email Marketing Metrics

email marketing metrics

Have you ever been asked to compare your email marketing metrics from a campaign to “Industry Standards”?
Client’s want to know about deliverability, open rates, click-through rates.  If your numbers are not better than those ‘industry standards’,