Our managed search engine pay-per-click campaigns help you reach more customers than ever before. Tell us about your sales goals, we will research your local market, create and maintain winning campaigns that drive qualified traffic to your website or landing pages. We use Google and Microsoft certified account strategists.
Search ad targeting uses the online search intent derived from keywords the consumer uses to search online. BLVD performs an extensive search term analysis to identify the best keywords and strategically writes online advertising that captures conversion in the consumer’s moment that matters most. The point in time when they are ready to make a purchase decision or move to the next level in the purchase cycle. Our process ensures your offer appears in top positions in Google and Microsoft campaigns because we go out of our way to best match search intent.
Re-targeting and Online Display
We enable Google Analytics Audience Demographic and Interest data for all of our Display customers so we can actually measure which Affinity Categories and In-Market Segments are the most likely to convert. We use data across the display network and the website to deliver a higher ROI for Display. Re-targeting allows us to “follow” your audience across the web. As a result, we can detect and serve ads to the same users who previously visited your site.
Online Ad Targeting with Addressable Audiences
We are experts in addressable audience creation for online advertising. Access to proprietary 3rd party consumer data sources provides us with a universe of targeting variables. Additional access to client 1st party data sources also lets us understand what buyers look like. Addressable online ad targeting allows us to use trigger variables like moving, refinancing a mortgage, having a second baby and others help us understand purchase likelihood for items like new cars.
Addressable online ad targeting is also a great way to enhance direct mail and email campaign performance. As a result, addressable audience display ads provide economical impressions that generate 25-30% conversion improvement when added to other channels.
We build addressable audience segments and execute online advertising campaigns across search, social media, mobile, and major display ad networks.