Online Advertising

Reach Precise Target Audiences with Online Display Ads

Online ad targeting can be quite a challenge.  It is easy to waste ad dollars on anonymous prospects that are not your target audience.  As a result, BLVD advocates online audience targeting at the name and address level whenever possible as well as lower funnel search ads which captures the target audience in the moment that matters most.  They are ready to purchase based on their search intent.. 

online advertising with targeted addressable audiences

Online Ad Targeting with Addressable Audiences

We are experts in addressable audience creation for online advertising. Access to proprietary 3rd party consumer data sources provides us with a universe of targeting variables.  Additional access to client 1st party data sources also lets us understand what buyers look like. Addressable online ad targeting allows us to use trigger variables like moving, refinancing a mortgage, having a second baby and others help us understand purchase likelihood for items like new cars.

Addressable online ad targeting is also a great way to enhance direct mail and email campaign performance. As a result, addressable audience display ads provide economical impressions that generate 25-30% conversion improvement when added to other channels.

We build addressable audience segments and execute online advertising campaigns across search, social media, mobile, and major display ad networks. 

Other Online Ad Targeting Options

There are many different ways to target an audience with online ads. A specific strategy will depend on your objectives. Knowing how well campaigns work is critical too. BLVD uses Google Analytics to monitor how well prospects interact with your web pages after clicking on ads. These are additional online display targeting options. 

Pay-Per-Click Targeting

Pay-Per-Click or search ad targeting uses the online search intent derived from keywords the consumer uses to searching online. BLVD performs an extensive search term analysis to identify the best keywords and strategically write online advertising that captures conversion in the consumer’s moment that matters most. The point in time when they are ready to make a purchase decision or move to the next level in the purchase cycle. Our process ensures your offer appears in top positions in Google Adwords campaigns because we go out of our way to best match search intent. 

Re-targeting

Re-targeting uses cookies, a simple code to anonymously “follow” your audience across the web. As a result, cookies allow the advertiser to detect and serve ads to the same users who previously visited your site.

Contextual Targeting

Contextual ad targeting serves ads on sites that offer a specific category or type of content. Therefore you are targeting groups of individuals likely to share demographic profiles and interests. Understanding customer journeys and the micro-moments that matter in those journeys is key to targeting the right message at the right time. 

Behavioral Targeting

Behavioral ad targeting serves ads to individuals who exhibit a particular action or interest. A good example is vehicle shopping sites.  Therefore online traffic visiting these sites is a likely target audience for new vehicle purchases. 

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