Every company needs to learn how to market if they want to thrive and carve out some revenue. Marketing is how you relate to your customers, push new initiatives, increase sales, and just stay in touch. With YouTube hosting more than 2 billion users and people of all ages flocking to social media, it’s quite easy to forget about the effectiveness of e-mail. A sound e-mail marketing strategy is still one of the best marketing tools you have at your disposal. Here’s what you should do to create successful email marketing campaigns that get results.
1. Make the Content as Worthwhile and Amazing as Possible
When you’re putting together e-mail marketing strategies you should start with a strong opt-in. People often use their blog to get people hooked on the content so that they fill in the opt-in form to get email marketing content.
You can even throw in a free e-book or another item in exchange for their email address. The key to all of this is to make stellar content your foundation. Inform, educate, entertain, and above all – deliver content that you would want to read. Draw them in with content and make each email worth someone’s time, and the rest of your marketing campaign will take care of itself.
2. Focus on the Time of Day and Strategies to Get More Opens
You’ve chosen the right template, written some stellar content, and are all ready to hit send. Pump your brakes.
Timing is everything with email marketing, so start experimenting with different times of day that you’re going to release each campaign. Some marketers prefer sending their emails in the morning while others send them around lunchtime or in the evening.
Certain emails might perform better at different times or days as well. For instance, your business-centric e-mails might work better early, while more entertaining e-mails may perform better when people get off work in the evening.
Even when you do everything correctly, expect most people to not open your emails. In fact, an open rate of approximately 18% is the average and to be expected.
Work different headlines, keywords, and strategies until you’re getting the open rate that you want.
3. Have Clear Goals and Calls to Action
The call to action (CTA) is one of the most overlooked variables in marketing. People spend so much time, energy, money, and creativity with a piece of marketing, only to get vague about the “ask” at the end of it.
Have goals in place for each campaign, and bring it home at the end with the CTA. This will get you more conversions and help people know what to expect when they hear from you.
Put Together Successful Email Marketing Plans
These tips are useful when you’re trying to run successful email marketing campaigns. Email marketing is a tool that can pay huge dividends for you, so don’t leave this asset by the wayside.
We’d love to help you with your email marketing and any other campaigns that you have. Use our online form to contact us so that we can help you put together email marketing strategies that work.