The first sales funnel was described by St. Elmo Lewis over 100 years ago. The model is still used to this day by many companies and sales teams. Today, digital marketing funnels have evolved only slightly from the original.
Some auto industry news sources declare there will be a 15% drop in car sales this year thanks to COVID-19. These are speculations that seem singularly focussed on safe assumptions. We have no way of truly knowing how car sales will change in the aftermath of the Coronavirus.
As an automotive dealer, it’s often difficult picking which is better in the conquest vs. retention debate.
On one hand, you want to get your name out there to drive leads to your business.