5 Effective Email Marketing Strategies to Help Grow Your Business

No one has time for snail mail. While receiving a written letter seems endearing, it’s not the most efficient form of communication. Realizing the power of emails in your marketing plan is crucial.

In a world of smartphones and laptops, we receive hundreds of updates per day at the tip of our fingers. You find out tons of information in seconds through emails, everything from coupons on the latest sales to updates from government officials.

If you aren’t totally sold on utilizing email for your next marketing plan, make sure to keep reading. We will be sharing 5 effective email marketing strategies.

1. Use Attention-Grabbing CTAs

When you want someone to take action after reading an email, make it clear with a powerful call-to-action. Don’t leave your subscribers thinking, “Well, what was the point of that?”

Use the power of persuasion to take action and wrap it up with an action they can take. Better yet, include a link or button they can click that leads them to take action. For example, if you’re wanting to promote a new petition for cleaner water, provide a button that takes them directly to an online petition. Many people want you to make their job easy.

Make it easy with a CTA. It’s one of the most effective email marketing strategies.

2. Send Them at the Right Time

Knowing when to send an email is a key part of an email marketing strategy plan. You need to pinpoint a time where your subscribers are most likely to take the time and read what you sent.

American phone owners check their phones over 150 times per day, but that doesn’t mean they’re clicking on their emails. Aim for times most people wouldn’t be at work or busy with friends and family. Weekdays after 7 pm are a good time to send out an important email update. Most people are settling in for the evening and have more time to read longer emails.

3. Incorporate UGC

UGC (user-generated content) is an effective email marketing strategy many don’t think about.

Incorporating UGC makes a huge difference in situations of trying to sell a product or service. If you want people to buy more of your customized workout tanks, share pictures people have posted wearing your tanks.

Creating usable social media hashtags for customers to show off your product is fun and works in your benefit!

4. Engage Subscribers You Haven’t Heard From in a While

Let inactive subscribers know you’re thinking about them by giving them small, special deals.

Say things like, “We Miss You,” or “We Want to Hear From You,” in your headliners. Go the extra mile by offering them a small discount if they order in a certain amount of time to show you still care about their business.

You can even create a loyalty system that rewards active subscribers.

5. Be Mobile-Friendly

It’s no secret we read most personal emails on our phone. Make sure all emails are 100% mobile-friendly. Check to see if the text is big enough, but not too big, and make sure all pictures load correctly on phone.

Effective Email Marketing Strategies You Should Already Be Using

Above are 5 effective email marketing strategies you need to use if you aren’t already. These strategies will increase engagement while helping retain existing subscribers.

Make sure everything you do is mobile-friendly, and only send when you know people are going to read. Don’t forget to include buttons people can click that leads them to take action!

For more help on marketing, whether it be on social media or through email, make sure to check out the rest of our page. We offer plenty of help with things such as online advertising!