Category Archive: Paid Advertising

Landing Page Best Practices: Boost Your Conversions

landing page best practices

In the world of online marketing, landing pages play a pivotal role in achieving improved marketing outcomes for your business. These carefully crafted web pages are designed with a specific purpose in mind – to convert visitors into leads or customers.

Google Search vs. Display ads, How to Use Them

Google search vs. display ads

Display ads can help raise awareness and generate interest whether you’re a small business or an established brand; it’s crucial to understand the different types of online advertising. Companies must understand the nuances between Google search vs.

What You Need to Know About Facebook Ad Campaign Objectives

Facebook ad campaign objectives

It’s an understood fact that Facebook ads are exceptional for small business promotion because they allow you to target the audience segment you want to reach. However, the significant feature that makes these ads stand out for small to midsized companies is the choice of Facebook ad campaign objectives. 

Using Micro-Moments Marketing To Leverage Impact

I want to... micro-moment

“The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday’s logic.” —Peter Drucker
The world of business is evolving. Through a combination of technological advancements and the impacts of COVID-19,