Conquest Automotive Email Marketing is used to generate leads for auto dealerships. The goal of a conquest campaign is to get prospects to visit the dealership or website so that they can convert them into actual customers.

Conquest Email Marketing New Car Buyer Acquisition

Dealers and OEMs have a great deal of email data for retention vs. conquest. These Customer Retention Emails are typically sent to existing customers and often use a known or estimated time and mileage trigger. However, conquest emails are never part of your existing customer base. Their primary purpose in automotive email marketing is to target new consumers with a known or potential interest in a specific vehicle manufacturer near the dealership.

Conquest advertising for automotive dealerships vs. OEMs

Dealer Conquest – Often targeting the same vehicle brand for same brand dealers
This email conquest marketing tactic focuses on brand-loyal customers, so the data may be a conquest for one dealer and a retention customer from another. Our Agency typically works with Regions and OEMs to divide PMAs and focus on pure conquests.

Brand Conquest – Owners with a competitive brand currently in their garage
Brand email conquest marketing focuses on attracting customers who own a competitive brand. Our industry experience and many data sources show strong evidence that what you own now is the most significant predictor of the type of vehicle you will own next. This information can be compelling in determining your best target audience.

Targeting Conquest Emails using Data – Zip Codes, Vehicle Brand, and Online Activity

Our conquest consumer email data relies on proximity, what you own now, and online intent indicators. These are three proven variables for a successful automotive conquest email campaign. These techniques allow us to target customers within your designated marketing area who have expressed interest in purchasing or leasing a new car, truck, or SUV and have a strong propensity for your brand.

Our Data Is King:

• Regularly Cleansed and updated for accuracy and deliverability
• CAN-SPAM Act compliant
• We send the email campaign for you to ensure deliverability further and safeguard your current channel for customer retention email
• We measure performance with RDR matches

Who Our Agency Works With:

• OEM’s/Regions (T1&2)
• Dealer Associations
• Other Advertising Agencies and Automotive Marketing Firms

Contact Boulevard Digital Marketing for your next campaign effort and see why our customers keep returning for more.