At least 3.5 billion of the 7.7 billion human beings on Earth use one or more social media platforms. That’s 1 in 3 of the total population and 2 in 3 internet users.

Social media’s value to businesses cannot be understated. It can help you build a brand full of dedicated fans.

A social media follower analysis is one of the best ways to ensure all the content you create is relevant to your audience. Read our guide to learn why this matters and how to do it.

Value of Social Media

Every 100 social media followers you gain will only attract about 2 new visitors to your website. Followers aren’t always active, either; only about 6.5% of Facebook users see posts on pages they’re subscribed to.

If you can’t see the value of social media followers, consider this; Instagram will pay $10 per 1,000 followers, and YouTubers get about $20 per 1,000 subscribers.

Businesses make about $6.50 for every $1 they spend on influencer marketing. This is because it helps develop a level of trust. 6 out of 10 subscribers use video reviews to decide what to buy. 88% of consumers trust online reviews as much as in-person recommendations.

Businesses take social media and its potential to drive sales seriously. 66% have a dedicated social media team, with social media spending topping $14 billion.

How to Perform a Social Media Follower Analysis

Performing a social media follower analysis involves using all the tools at your disposal to discover who’s interacting with your content and how.

There are ways to do this effectively. Know what metrics to use and the right process to go through.

What Metrics to Use

The most important metrics are engagement, audience growth, total reach, influence, conversion rate, and bounce rate.

Engagement proves that your social media followers care about your content. Measure it through shares, comments, retweets, likes, or other relevant measures. Audience growth measures your total number of followers and looks at how it’s changed over time.

The longer your content influences potential customers and the more users see it, the better. This is what the total reach metric measures.

Influence and conversion rate measure how your social media content turns users into customers. Note how often they make purchases after visiting your website or viewing your ads.

Bounce rate refers to how soon new viewers to your website move on. Keep the bounce rate by keeping customers engaged.

The Process

A social media follower analysis must always begin with knowing your audience. If you don’t know who your followers are, you can’t cater your content to them.

The next step is to get the right social media data. If you don’t have any information, you won’t know what steps to take.

Almost all social media platforms have built-in analytics for measuring the necessary metrics. Use them and other programs for social media data collection.

Use each step to find out which strategies are working and which ones aren’t. This will help you create a dedicated community of social media followers who will eventually become customers.

Where Can I Get Social Media Help?

A social media follower analysis lets you know who’s engaging with your content, which also helps to understand how and when they engage. This is essential information you can use to create a better social media strategy.

Creating great content that your audience resonates with is difficult even with all the tools at your disposal. You need professionals at your side, and we’ve got the experience you need.

Check out our social media marketing services and contact us today for more information.