B2B and B2C content marketing are aren’t the same. While it may sound obvious, it’s easy to forget when brainstorming ideas. If you need help coming up with content strategies for B2B marketing, we’re here to help. Keep reading for three tips.
1. Research
Before you start writing blog posts, social media posts, and landing pages, it’s essential that you do your research. From conducting market research to looking up detailed studies, the right research will help you make more informed decisions on your B2B content marketing efforts.
Research helps give you an objective basis for your marketing, giving you valuable baselines for measuring your outcomes.
By doing enough research, you can understand your clients more. This puts you in place to serve them better.
Conducting market research also helps you learn how your processes are working. You’ll understand which areas of your business are performing the most effective and can better know which services you should offer.
2. Leverage Your Staff
For smaller and medium-sized businesses who may have a small marketing team (or even none at all), finding ways to produce B2B content can be challenging. However, it doesn’t need to be.
For excellent B2B content marketing, why not leverage your staff member’s wealth of knowledge and experience? This will help you create content more easily and efficiently.
For example, who better to highlight in a blog post than your CEO? They can discuss company culture, the industry, thought leadership, and more.
Businesses will be interested in learning about your sales team, too. Remember, these are the people speaking to potential clients and listening to pain points daily. They’re some of the experts when it comes to looking after the customer’s areas of concern.
Remember, you can also re-purpose blog content in other forms, such as a guide, white paper, or infographic.
3. Tell Data-Driven Stories
In the world of B2B companies, collecting, analyzing, and reporting on data is a crucial part of running a successful business. This is whether the data comes from marketing efforts, customers, or proprietary software.
The data you collect can be an excellent tool for B2B content marketing. Use it to complement customer success stories and other types of content.
Many businesses don’t just want to know what you’re doing for your customers, but how much better off they are since using your product or service. Easy-to-digest data is ideal for showing your success, so don’t be shy to use facts and figures to show off your services.
Try These Strategies for B2B Marketing Success
Follow these content strategies for B2B marketing, and you’ll soon notice the inquiries come flooding in.
If you need professional help in improving your content marketing strategy, we’re here to help. Please get in contact with us here and let us know what you need help with.