Do you want to know the right social media metrics to track? Do you want to learn why you need to focus on certain key metrics? This post will teach you which are vital and how to measure social media marketing success.

The strategies in social media marketing change with the times. Before you change or keep a social media strategy, you must know how to measure social media success. Keep reading to find out what these six key metrics are.

1. Engagement

A top metric when learning how to measure the success of social media is engagement. This measures an audience’s trust and opinion on your brand. It’s also a marker that you’ve created a community around your brand.

You can see engagement through the actions taken on your posts. That may include reposts or shares, comments, and likes. Higher engagements with your posts mean that your viral reach is growing as well.

2. Audience Growth

Research reveals that the same share of adults used the same social media in 2019 from 2018. Yet, as the health crisis keeps the majority of your consumers in their homes, you can expect a growth in social media use. Reaching more audiences is a good sign that you’re extending your brand awareness.

You can see how well you’re doing by the volume of people who are tagging your brand, often through hashtags. To develop your audience growth, you must improve your marketing and content first.

3. Total Reach

If you’re old-fashioned, you may think that social media is more like a hobby. It’s not. It’s now where a majority (55%) of US adults get their news, among other things. It’s where people now search for and engage with businesses.

If you want to learn how to measure social media success, pay attention to how far your posts reach. How many people see your posts since you published them? Tip: adjust your audience settings to reach diverse audiences.

4. Influence

How much influence do you think you have over your audience? Influence is one of the social media metrics that you develop in the long run. It’s the power and trust you build using your expertise and trustworthiness.

Improve it by working with other influencers and running events for audiences. Drive the brand’s value for your audience. Start conversations and encourage active engagement with your followers.

5. Conversion Rate

Conversion occurs not only with a smart email marketing strategy but also with good social media marketing. This is the rate of leads you get from social media channels. The results for this metric will often fluctuate, so you need to have a target number.

Go to Google Analytics to see your customer count from social media channels. Divide the conversions in a period by the total clicks and then multiply by 100. This is how you calculate your conversion rate. Also, note that social media can be just one stop in the path to conversion. This can be checked in Google analytics as well.

6. Bounce Rate

The last of these key metrics to measure social media success is the bounce rate. This is how many people end their journey on your website and stop exploring there. A high bounce rate isn’t a good thing, since it can mean that your target audience isn’t the right one.

Launch a Successful Social Media Plan

That’s it for the six key metrics you need to learn how to measure social media success. We hope this guide helps you improve your social media marketing strategy.

For queries about calculating your key metrics, reach out to us today!