Do you want to engage your customers?

There are over 30 million businesses in the United States. It means that you have tons of competition regardless of what business you run. You will need every advantage you can get to get ahead of your competition.

The best way to get ahead is by ensuring the customers choose your brand over the others at first glance. You can do this by learning the key features of advertising graphics. Read on to learn these key features and create amazing graphics to attract your customers.

1. Typography

Typography enhances any advertising you have by making it easier to read for customers. It also encourages the processing of information, as customers will learn more while reading into your advertisements.

Everything about typography matters from the font style to its size. The spacing between letters also matters in engaging the reader and will have a great impact on your advertising campaign.

If you’re working with a lot of space, you don’t want to fill it up with too much small text. Doing this will overwhelm the reader and cause them to skip over some details. Fill it up with large text, instead, to ensure there’s no negative space in your advertising.

Doing this ensures that they become interested or informed enough to get them to visit your website. This makes typography a great asset to use if you want to increase your SEO score by having more traffic going towards your website.

2. Color

How will you get people to read the text on your advertisements? You need to get them to notice your advertising in the first place. The best way to do this is to grab eye-catching colors for your graphics.

Color is an essential part of online advertising because most people scroll past the advertisements they encounter. A good choice in color makes them pause long enough to notice you.

Choose colors that represent the tone you want to set with your brand. Lighter colors make you a more approachable brand while dark colors set a professional tone. With this in mind, be consistent with the colors you use. Make sure they make the text pop and that they blend with each other.

3. Visuals

Advertising graphics aren’t effective with only text and color. You need visuals to complement what you’re trying to say. It gives your advertising a refreshing break and can even help you convey your message or service without the need for an explanation.

Visuals prevent your advertising from becoming dull. You need to choose high-quality images to help increase your SEO score. This means that you should use unique images and not generic stock photos when possible.

Learn the Key Features of Advertising Graphics Today

There is more power to advertising graphics than most business owners think. Learn the key features and use them to enhance your advertising campaign today!

Want to learn more about digital marketing? Contact us here and we’ll get in touch with you as soon as we can!