Did you know that over 102,000 eCommerce retailers are in the United States? That’s an incredibly large market to compete in. If you plan to leverage the internet for your marketing campaign, do your research. But with so many types of online ads out there, you might feel lost. You won’t know which benefits you the most.

Don’t panic yet. With this guide, you’ll learn various types of online advertising for your campaign. Read on and learn more.

1. Native Advertising

This strategy needs no sponsored content to win users over. It is a strategy that won’t tackle your company’s products or services as a solution to problems. Rather, it uses your company blog to give useful and interesting content to your customers.

After that, SEO, email marketing, and lead nurturing will help seal the deal. It’s a non-invasive method of advertising. That’s why the general public values this type, along with people who use ad blockers.

2. SEM

Among types of internet advertising, Search Engine Marketing can increase brand awareness within a short time. In most cases, you’ll only need a title, a description, and a call to action. This advertising method relies on keywords that indicate a high intent to need your product or solution.

Depending on the website quality and CPC, your website will appear in a search engine using your preferred keywords. It’s highly recommended to hire an expert, so feel free to check our online advertising services and see what works for you.

3. Social Ads

Social media is a powerful advertising tool since 72% of American adults use at least one platform. Take advantage of ad campaigns within these platforms to increase brand awareness. With the sheer number of people using social media sites, you can get more potential clients.

Also, the wide segmentation of these platforms makes it the best method for launching new products. You’re guaranteed to get people regardless of how specific the audience you target. Regardless of your goal, social media ads are robust and trustworthy.

4. Email Marketing

This marketing type isn’t new, but its resurgence made it more potent than ever. It’s the type of campaign that yields the most conversions. It’s easy to get highly profitable goals because of the variety of automatization tools available for you.

Also, consider that maintaining your current client base of emails will make this type of campaign more economical. It is seven times more expensive to close a new client than it is to get an order from an existing customer. Email marketing can help you retain more, reach out to them quickly and economically, and also improve the loyalty of new customers.

5. Video Marketing

This method is entertaining and informative for most users. Make video content that strengthens your organic SEO position. This will result in more web traffic since your company can become viral.  This advertising method can also complement your native advertising methods. After all, your goal is to become more reliable and trustworthy.

Learn Types of Online Advertising Today!

These are the common types of online advertising at your disposal. Use these methods to ensure that your marketing campaign succeeds.

Are you looking for professional marketing services? If so, contact us today and let us help you. We’re a full-service agency with the tools and expertise necessary to make your advertising campaigns successful.