As an SMB, you must have heard of website accessibility and ADA compliance for websites. However, very few small to medium-sized businesses truly know what compliance with accessibility laws for websites is all about.
It’s an understood fact that Facebook ads are exceptional for small business promotion because they allow you to target the audience segment you want to reach. However, the significant feature that makes these ads stand out for small to midsized companies is the choice of Facebook ad campaign objectives.
Customer Retention Rate
Dealers often ponder the dilemma of whether to spend more on conquest vs. retention efforts for their marketing. We know from many years of experience that a good customer retention rate is easier to achieve.
“The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday’s logic.” —Peter Drucker
The world of business is evolving. Through a combination of technological advancements and the impacts of COVID-19,
Google is always on the roll when it comes to updates and features. This summer, the company launched a new feature: Search Console Insights. It helps businesses produce blogs to gain traction and track the performance of their content.
You may not realize it but Google Analytics data can lead you and your team to make poor marketing decisions, which in turn creates bad marketing. You may be surprised to hear this since you’ve probably been told to use this tool as part of your marketing strategy.
Do you measure your conversions on Google Ads? If you don’t monitor your performance, you can’t make the necessary changes to improve your Google Ads campaign. From tweaking your ad copy to adjusting bids,
Buzzwords don’t sell cars. Marketing leaders, don’t let yourself get caught up in the latest targeting catchphrase to make a campaign solution sound better. The online marketing community is filled with fancy 1st party terms like predictive audiences and cookie-free.
The era of third party cookies marketing is truly on its dying embers. As internet browsers begin to remove the use of third party cookies in a bid to improve consumer privacy and meet the forthcoming tighter regulations standards,
Just as fashion and interior design trends come and go, PPC strategies develop and change on a continual basis. To capitalize on the reach and benefits of PPC, it’s beneficial to look out for emerging trends and to freshen up your strategy.