Digital Marketing Funnels: How to Turn Prospects Into Leads


The first sales funnel was described by St. Elmo Lewis over 100 years ago. The model is still used to this day by many companies and sales teams. Today, digital marketing funnels have evolved only slightly from the original. Understanding them will help you grow your business and make more sales with less effort.


Keep reading to look at how you can get the most out of a digital marketing funnel by looking at all of the steps you want an individual to follow.


1. Awareness

Before you can convert anyone into anything, you have to make them aware of your brand and the solutions you offer. There are a number of ways you can capture the attention of potential leads and make them aware of your company.

These include:

  • Blog posts
  • Articles
  • Webinars
  • Podcasts
  • Advertisements


At this point, you should be targeting everyone that matches your buyer persona. You want to capture as many prospects as possible because not all of them will end up converting.


Once you get a prospect to your website, you want to make sure you give them all of the information they need to become interested in your product. Include incentives like free trials or downloads that will encourage them to share their contact information with you.


2. Consideration

Once someone decides they want more information about your company, they will become a lead as they consider purchasing from you. Typically, a person is considered a lead when you have their contact information.


At this point, you’ll use email marketing, phone calls, and other ways to reach out personally to your lead to help them see how well your business can solve their problems.


3. Conversion

After a lead has considered all of their options, they will convert into a customer if they choose your company over others.


The traditional sales funnel ended here. However, today we recognize that there are more steps needed if you want to continue to successfully drive sales and get the most value out of each customer.


4. Loyalty

When a lead has become a customer, the next step you want to take them to is brand loyalty. Whether you’re selling a monthly service or a physical product, your goal should be to get your customers coming back for more.


5. Advocacy

Word-of-mouth marketing is by far the best form of advertising you can get. The only way you can get it is by having your customers so thrilled with your company that they share it with others. The ultimate goal of your sales funnel should be to create advocates. These will provide you with a steady stream of new prospects and leads without any additional work on your part.


Need Help With Your Digital Marketing Funnels?

Now you know how to set up digital marketing funnels so you can start turning more prospects into leads. As you can see, it’s a simple process that can get you incredible results if you put in the work.


If you need help getting more prospects into your sales funnels so you can start converting them into leads, check out our online advertising services. We can create targeted ads for you that will help you get the most out of your online ads.