Social Media Marketing ROI: How to Get It

Over 200 million small businesses use Facebook to connect with people. They don’t use it because it fails them; they use it because it delivers results.

When you’re not seeing a return on investment or enough of one, you’ve probably wondered what other businesses are doing. Here are the secrets to getting a social media marketing ROI from your efforts:

  1. Maintaining consistency
  2. Being Relevant
  3. Creative
  4. Determination / Continuity


Using all of these in your social media marketing will likely lead to a much higher ROI.

So how do you use each one? Let’s explore that now.

Maintaining Consistency

There is a lot of competition among social media users, so don’t lose your audience by only posting once a week or once a month. There are hundreds of different accounts people follow on social media, so it is important to keep your business top of mind by regularly posting. In order to remember you when it comes time to purchase your products or services, you need to be seen by them often.

It is also important to be consistent with your posting schedule. If you decide to update your account every day, keep it that way. Your followers will soon expect something new from you every day. If you plan to post a few days per week, you should establish a posting schedule and stick to a posting strategy.

Being Relevant

The key to successful social media marketing is knowing your target audience.

Once you have identified your target audience, ask yourself what they would like to see from you on Facebook (or another social network).

In social media, people are not looking for advertisements or in-depth information. They are looking for fun, entertaining, and insightful posts, so you need to post a mix of content. As soon as you hear this, you may think, “Oh well, my business is too serious to use social media.” This isn’t true. Lawyers, doctors, and funeral home directors can use social media tactfully to connect with their audience. This can make a serious industry feel more approachable and less intimidating.


Creating original images, text-based posts, and videos will catch your audience’s attention as they scroll through their feeds.

This doesn’t mean that you should not use other images, videos, and posts for inspiration. All you have to do is put your own spin on what your competition is posting and what works for them. By doing this, you’ll ensure your brand voice and voice are consistent.

One plastic surgeon asked one of his patients if he would mind participating in a live video of his rhinoplasty operation. The patient agreed, and the surgeon had someone start a live stream during the procedure. As a result, his followers gained a deeper understanding of the procedure, which can be an effective way to convert those who were on the fence.

Determination / Continuity

For social media to work, you need to keep adjusting your strategy. One of the best ways to do that is to set goals. These goals should be:

Specific – Measurable – Attainable – Relevant – Timely 

Yes, SMART goals are perfect for social media. They will keep you on track and more motivated than ever to increase social media marketing ROI.

A plan is essential. Come up with a goal you really want to achieve with your social media marketing. For example, you may want to drive 1,000 people from social media to your site in one month. This is very specific, and it is measurable using Google Analytics. Does it matter? That depends on a variety of factors, including how many followers you have, how engaged they are, and what you post. You can adjust all of these factors as you work towards your goal.

Driving traffic to your site is relevant to ROI, especially if you lead people to a landing page that converts them.

ROI Expectations for Social Media Marketing

You can make a lot of money through social media but don’t get ahead of yourself. The use of social media is just one part of your overall online marketing strategy. When you have all the pieces, you can dramatically grow your business through social media. All you have to do is stay consistent, relevant, creative, and determined.

Do you need help with social media? Staying consistent can take up time and resources. Let Boulevard Digital Marketing be your resource for consistent social media marketing ROI. Contact us today.