Internal linking for SEO, Best Practices You Need to Know

Are you looking to improve your website’s search engine optimization (SEO)? One of the most overlooked but effective strategies is internal linking. Not only does it help search engines better understand the structure and hierarchy of your site, but it also improves user experience by directing them to relevant content. In this blog post, we’ll discuss the best practices for internal linking that you need to know in order to enhance your SEO game and boost traffic to your website.

What are Internal Links

Internal links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In other words, an internal link is one that points to another page on the same website. Internal links are important because they help establish site architecture and spread link equity (ranking power) throughout a website.

Creating a sound internal linking structure is an important part of any SEO strategy. It’s also one of the easier things you can do to improve your site’s search ranking. By including relevant and keyword-rich internal links, you not only help users navigate your website but also give search engines a road map of your site so they can better index and rank your pages.

Importance and Benefits of Internal Linking for SEO

As a website owner, you have complete control over the anchor text of your internal links. This means that you can use your internal links to help guide users and search engines to the most relevant content on your site.

Internal linking is important for two main reasons:

1. It helps users navigate your website
2. It helps search engines understand your website

When done correctly, internal linking can help increase both the quantity and quality of traffic to your website.

SEO Best Practice

In order for your website to rank high in search engine results pages (SERPs), it is important to follow best practices for internal linking. This means creating links between the pages on your website in a way that is beneficial for both users and search engines.

Some of the best practices for internal linking include: using keyword-rich anchor text, linking to relevant pages, and using a hierarchy when linking. Let’s take a closer look at each of these:

1. Use keyword-rich anchor text:

The anchor text is the visible portion of a link that users click on. By using keywords in your anchor text, you can give users and search engines clues about what the linked-to page is about. For example, if you’re linking to a page about red Widgets, you might use the anchor text “red Widgets” or “buy red Widgets.” Avoid using “click here” as anchor text. Search engines may interpret this as an attempt to manipulate their results, which could result in penalties for your website

2. Link to relevant pages:

When creating links between pages on your website, be sure to only link to pages that are relevant to each other. For example, if you have a page about SEO best practices, you would want to link to other pages about SEO, such as “The Power of Local SEO” or “The Marketing Benefits of SEO Content Development.

3. Use a hierarchy when linking:

Like header tags in blog posts, on-page link placement informs Google of the hierarchy of your links’ relevance. The earlier a link appears in a post, the greater its relevance.

4. Don’t overdo it:

Adding too many internal links can actually hurt your SEO efforts. Not only does it make your site look spammy, but it can also dilute link equity and make it harder for search engines to index and rank your pages.

Testing and Analyzing Internal Links

It’s important to analyze the results of your internal links once they’re created in order to ensure that they’re effective. Tools can prove useful in this instance. You can use SEMRush’s Crawlability tool to determine whether or not recent changes have improved your site’s search engine optimization, and your Internal LinkRank (ILR) metrics can be viewed in the Internal Linking section.

What Next

Providing contextual relevance and crawlability for both humans and robots is key to a successful SEO strategy.
Make sure to prioritize time for internal linking. SEO should always be done with a human touch, and the more content you create, the more you need to update internal links. If needed, seek the help of and digital agency with SEO expertise.