Lease End Campaign

BLVD worked with a Large Automotive OEM Financial Services team to identify lease-end targets. The objective was to add communication to help convince lease-enders to stay with the brand. This case study provides the strategy we deployed to improve retention.

We began by collecting the client’s surname, street address, and zip code. This made up the target audience and was further segmented by vehicle type and lease expiration date. The Finance Team continued the existing communication cadence through their monthly statements, inserts, and email efforts. BLVD served display ads ONLY to half of the target audience. Ad impression cadence varied during a six-month period. As the owner’s lease termination approached and/or they entered a new lease or purchase, ads increased or decreased accordingly. The Ads offered brand- and model-level loyalty incentives. BLVD achieved a 25% improvement in lease-end retention to the brand.  This was compared to owners who did not see the ads.

Lease End Marketing Assistance

Automotive brands that want to turn lease-end moments into real revenue need a clear strategy and strong execution. Boulevard Digital Marketing takes a data-driven approach to every campaign, using precise audience targeting, coordinated multi-channel outreach, and ongoing performance tracking to optimize results at every touchpoint. Instead of guessing, dealerships and automotive groups gain full control over how they engage lease customers and convert opportunities. Contact Us to achieve a more predictable pipeline, stronger customer retention, and campaigns that don’t just generate leads, but deliver real, trackable growth.