Marketing your business is super important and you need to try as many methods as possible. Marketing techniques help spread the word of your business and attract new customers.
We’re all at least aware of the concept of video marketing, but do you know how important it actually is? The average user spends 88% more time on a website when it uses video, so you can’t afford to miss out.
Using video to promote your business and its products allows people to learn about you in a fast and easy way. But jumping into a whole new world of digital marketing can be challenging. Is it worth spending the resources on it? How effective is it compared to other forms of marketing?
Here, we’ll explain how important video marketing techniques are for your business. Read on to find out more.
What Is Video Marketing?
Video marketing is when your company uses video to promote its products or services. It’s also a great way to make people more aware of your business and let them know what you do. It isn’t all a load of hype either, as video marketing for business works. In fact, 73% of people who watch a promotional video report that they’re more likely to buy the product afterward!
If the marketing strategies you already use work well, you may not think you need video marketing. But it can transform the success of your business and put you ahead of your competitors.
Videos are easy to consume so people don’t need to scroll through a blog post or Twitter feed. It catches the eye and engages your audience.
Now, let’s dive into ten of the greatest benefits of video marketing for business.
1. Spread the Message
One of the best reasons to use video marketing for your business is to get the word out. A video is an effective and engaging way to make people aware of who you are and what your business does.
These days, plain old text and images aren’t enough. People will scroll past if they aren’t eye-catching enough, but video grabs attention.
A video is a great way to let people know about your business in a creative way. Inform and entertain, but try not to be pushy about it. Keep it brief and engaging and you’re sure to leave an impression.
2. Improve Your SEO
SEO is so important when it comes to marketing. It affects where your business shows up on search engine pages and makes it easier for people to find you.
There are too many factors that affect your SEO ranking to mention here. But the range of content you use has a big impact. Using video will help boost your SEO ranking, especially if you use YouTube to upload them.
Google owns YouTube, so it makes sense that more YouTube content will affect your SEO ranking. Last year, YouTube generated over $3.96 billion in ad revenue, so it’s a no brainer. Use eye-catching thumbnails and relevant keywords in titles, and it’s sure to have an impact.
3. Expand Your Audience
People watch videos on all different parts of the internet, not only YouTube. All the major social media sites encourage users to share and watch videos.
Think about the demographics of each social network. Facebook, Twitter, Instagram, and LinkedIn all have different audiences. Use different video content to grab their attention and make them aware of your business.
There are over 2.77 billion people who use social media, so you can’t afford passing up this opportunity. It’s a valuable marketing tool and videos will help you reach out to more people.
4. Form a Real Connection
You can’t create any old video and expect it to be a hit with your audience. For it to work, it has to form a connection with people. It needs depth and substance for people to engage with it.
You need to make people feel a connection to the video to want to share it. A corporate video isn’t going to do that. Try to make it humorous or emotional to connect with your audience instead.
You want people to feel something when they watch your video. It improves the chances of them checking out your company and letting others know about you.
If done right, you establish a level of trustworthiness with your audience. This can do wonders for your brand and elevate you above your competitors.
5. Improve Your Social Media
Putting social media and video marketing together is a match made in heaven. They both improve each other and make for a great marketing combo.
Social media is already an amazing marketing tool, and adding videos make it even better. It means more people will see and engage with your posts and get people to interact with your brand.
Make your videos short but eye-catching. Inject some fun and personality into them and people will be more inclined to watch and share.
6. Build Trust with Your Audience
You could make the best products or offer the best services around, but if there’s no trust, it doesn’t matter. When people can trust your brand, you’re sure to be around for a long time.
Using video is a great way to build and establish trust with your audience. Creating videos that connect with your customers will help them trust you. This kind of trust means they’re more likely to come to you than your competitors.
You need to care about your customers and show them that you do. When they know that you care about them and not their money, they’ll keep coming back to your business.
7. Make It Mobile Friendly
More and more people are now using their smartphones to engage with online content. Whether it’s for social media, checking out a website, or watching videos, it’s all mobile now.
You need to adapt to this shift and make your content more mobile-friendly. It isn’t enough to have a mobile-friendly website, but your video content also needs to be mobile-friendly too.
Make portrait-style videos and share them on Instagram stories and Snapchat. Add subtitles to your videos to share on Twitter and Facebook. It makes it easier and more natural for people to engage with your content and share it from their phones.
8. Future-Proof Your Business
This year, it’s thought that 80% of all online traffic will be video. This means that it’s more important than ever to keep up with marketing trends. If you don’t, you risk getting left behind.
Many businesses are using video content to make their marketing future-proof. This includes your competitors. With more and more video content, you need to keep up and say ahead of the curve.
Having a catalog of video content makes it easy for people to learn about your company. Video isn’t going anywhere in a hurry, so it’s time to use it to your advantage for the long haul.
9. Everything You Need to Know in One Place
The best thing about video content is that you get to include a lot of information within a short amount of time. You don’t need to type out a long blog post that people may never read. You don’t need to put it all in an email or as a long social media post.
In a video as short as 2 minutes, you can pack in a lot of information in an engaging and entertaining way. There’s less of a chance of people getting bored and clicking away since it’s such a short video.
You can let people know the basics of what you do and what you’re selling in a way that keeps people watching.
10. You Can Get Creative
Video is a fantastic creative practice, and there’s so much you can do with it. There’s no set formula for making the perfect marketing video. But it does allow you to spread your creative wings and try something new.
Who knows, you might end up creating the next viral hit and launching your business to new heights. People love to see a company that has fun and provides new content they haven’t seen before.
Video marketing can help put your business on the map. Try to make something that shows your personality and core brand message.
It’s Time for Your Business to Use Video Marketing
There are so many amazing benefits to using video marketing for your business. It increases brand awareness, boosts your credibility and promotes trust with your audience. This can all lead to increased leads and sales in the long run. With so many businesses using video marketing, you can’t afford to ignore it.